CASA has officially opened its new Casa | Polybuilding Experience Gallery, marking a significant milestone in the company’s evolution from a household appliance retailer into a comprehensive home living solutions provider.
Located at 164 East Coast Road, the premium two-storey experience gallery reinforces CASA’s vision of being Singapore’s Complete Home Living Partner, offering homeowners a seamless destination for appliances, bathroom solutions, renovation support, architectural materials, installation services, and after-sales care.
Designed as an immersive retail environment, the flagship experience gallery allows homeowners to explore integrated home solutions through curated lifestyle settings, product demonstrations, expert consultations, and design inspiration zones. The opening event welcomed media, business partners, industry stakeholders, and guests to experience CASA’s newest retail concept and expanded home living ecosystem.
A new chapter in CASA’s transformation
Over the past five decades, CASA has built a trusted reputation among generations of Singapore homeowners. Today, the company continues that journey by expanding beyond appliances into a broader ecosystem that supports customers across every stage of homeownership.
“The launch of CASA East Coast marks an important milestone in our transformation from an appliance retailer into Singapore’s Complete Home Living Partner. This flagship experience gallery reflects our commitment to delivering a seamless, end-to-end experience that helps homeowners plan, build, and enjoy better homes. By bringing together trusted products, renovation solutions, premium materials, expert advice, installation services, and after-sales support, we are making the home improvement journey simpler, more convenient, and more inspiring for our customers,” commented Stefan Matthieu Lim Shing Yuan, Chief Executive Officer, Casa Holdings Ltd.
Bringing home solutions together under one roof
A key highlight of the flagship experience gallery is the integration of CASA’s extensive appliance portfolio with Polybuilding (S) Pte Ltd’s premium architectural materials expertise.
Through this collaboration, homeowners can explore appliances, kitchen solutions, bathroom fittings, renovation materials, and architectural surfaces within a single destination, creating a more holistic and informed home planning experience.
The experience gallery features premium material solutions, including natural stone, Laminam surfaces, Cambria Quartz, and other architectural applications that complement CASA’s growing portfolio of home living products and services.
An experiential retail destination
Inspired by the heritage and character of the East Coast and Joo Chiat precinct, the experience gallery blends contemporary retail design with natural materials, including stone, wood, and cork finishes.
Visitors can explore dedicated zones showcasing:
- Kitchen: ovens, hobs, cooker hoods, dishwashers, sinks, mixers
- Laundry: washing machines, dryers
- Bathroom: water heaters, smart toilets, basins, rain showers, bathroom fittings
- Home Living: coffee machines, wine chillers, indoor grills, small domestic appliances
The experience gallery also incorporates consultation spaces where homeowners can receive expert advice on renovation planning, material selection, appliance recommendations, bathroom planning, and home improvement projects.
Supporting evolving consumer needs
The opening of the East Coast flagship experience gallery comes as homeowners increasingly seek greater convenience, integration, and expert guidance when planning renovation and home improvement projects.
By bringing together multiple categories and services within a single destination, CASA aims to simplify decision-making while providing customers with confidence throughout the homeownership journey.
From product selection and design consultation to installation, servicing, and after-sales care, CASA’s integrated ecosystem helps homeowners access the expertise and support they need at every stage.
Trusted heritage, future-focused vision
With over 50 years of heritage and more than 30 years as an SGX-listed organisation, CASA continues to evolve alongside changing consumer lifestyles and housing trends.
The East Coast flagship experience gallery represents the company’s continued investment in retail innovation, customer experience, and integrated home living solutions designed for the next generation of homeowners.
