Singapore – Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Group”), announced the appointment of Soon Su Lin as Frasers Property Singapore’s new Chief Executive Officer (CEO) on 24 January 2022.
In this position, which she will assume 1 April 2022, Ms Soon will report directly to Panote Sirivadhanabhakdi, Frasers Property’s Group CEO, and will be relocating back to Singapore. Ms Soon will oversee the Singapore operations which comprises Frasers Property Retail – a retail-focused platform – as well as commercial and residential businesses.
“Frasers Property Singapore remains a resilient and important business of the Group. Su Lin has been my choice to take on the Singapore leadership role with her deep knowledge of the real estate landscape. She brings with her a wealth of leadership experience in development and investment, sharp insight and a strong track record of delivery. She is a great believer in Frasers Property and the role we play in this part of the world. I look forward to supporting her in the transition to her new role,” said Panote Sirivadhanabhakdi, Group CEO, Frasers Property.
Ms Soon currently serves as the CEO, Development, Frasers Property (Holdings) Thailand (FPHT), a wholly owned subsidiary of Frasers Property, where she oversees the full spectrum of property development from master planning and concept development to design, construction, project branding, marketing, leasing and sales strategies and investment matters. She leads the development of One Bangkok, a fully integrated mixed-use lifestyle district, and the largest private sector property development under construction in Thailand with a total GFA of over 20 million square feet. It is a joint venture between FPHT and TCC Assets (Thailand) Co., Ltd. She also led the development and asset management of The PARQ, the first LEED and WELL Gold certified mixed-use development in Thailand, with a total gross floor area of more than 1.4 million square feet, which completed in 2020.
Ms Soon said: “It is a privilege to be asked to next lead and grow the Singapore business. Frasers Property has a strong and established presence in Singapore with continued potential for growth. I am grateful to be in a company that believes in delivering inspiring experiences for our people, customers and partners and in making a positive impact in the built environment. I look forward to returning home to continue working with Panote and the senior management team, and to lead a strong team as we continue building a more resilient, future-ready real estate business in Singapore.”
Ms Soon has over 30 years of experience in the real estate industry, covering consultancy, investment sales, leasing and property development. Before joining the Group in 2017, Ms Soon was the CEO for Orchard Turn Developments, which developed and operated the ION Orchard retail mall and The Orchard Residences in the heart of Singapore’s Orchard Road. Soon was previously Executive Director of international property consultancy firm CBRE. Ms Soon holds an honours degree in Real Estate (previously Estate Management) and a master’s degree in Business Administration, specialising in Marketing and International Business from the National University of Singapore.
