This architectural jewel is located in the Meatpacking District and is famous for its stunning views of the city and of the iconic High Line Park. Surrounded by these two bastions of NYC's architecture, Roca couldn't think of a better location to celebrate a century of the best design, quality, and innovation at Roca.
Roca chose to celebrate the 100th anniversary the same week as the ICFF, one of the most important fairs of New York City's design scene. This meant Roca had the good fortune of enjoying the company of many architecture, interior design, and industry professionals from all over the world, who enjoyed a unique networking event and a night full of surprises and emotion. During the event, the guests had the opportunity to see a onetime-only exhibition of the Armani Collection, collaboration between Roca and the renowned designer.
Innovation, functionality, comfort, and harmony merge with the finest design and natural beauty to create a unique bathroom concept that Roca presented exclusively at the event in New York City. Roca wanted everyone to feel part of this special celebration and to take a nice keepsake home, so Roca personalized every single detail and handed out giveaways throughout the night. The guests also had the opportunity to take a picture in the photo booth and enter a raffle to win a trip to visit the facilities in Barcelona and Valencia! Undoubtedly, one of the highlights of the night was getting to listen to the CEO, Jorge Torres, talk about his trajectory at Roca, the values as a company that now has 100 years of history, and the vision for the future.
Roca couldn't be more proud to be part of a company like Roca and to continue to honor its values in the years to come. It was a night full of design, friendship, and emotion, in which Roca had the privilege of celebrating with very special guests, in a location as remarkable as The Standard Hotel in NYC. Roca can't think of a better way to celebrate this extraordinary milestone, and want to thank everyone who joined us and helped to make it a night to remember.
For more information, visit sg.roca.com