BSH Home Appliances welcomes Gunjan Srivastava as Head of Asia-Pacific
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Gunjan brings with him more than fifteen years of experience in the durable goods sector,  with core expertise in fortifying brand portfolios. Prior to his current appointment, Gunjan was the CEO of BSH India, where he was instrumental in spearheading BSH India's growth over five years, introducing new verticals and doubling its market footprint. 


"I'm both humbled and excited to continue strengthening the BSH brand and fortifying our presence in the region. In my years leading BSH India, I've had the chance to gain an in-depth understanding of how to drive vigorous growth for BSH in a high potential market.  Asia-Pacific is a vastly diverse region, where there is an immense opportunity for us to increase visibility, gain market share, and futher consolidate our leadership," said Gunjan.


In his new role, Gunjan will be focusing on maximising the opportunities in the various Asia-Pacific markets that BSH has subsidiaries in, by employing targeted strategies to drive multiple engagements with the BSH brand. This is part of BSH's larger core strategy to transform into a 'Hardware+' company – a term that the brand has coined to define its move from producing only high-quality appliance hardware for consumers, to offering personalised digital functions, services and content in addition to appliances to elevate the entire consumer journey. 


"In order to meet consumer needs that are in a constant flux, BSH has a clearly defined objective: to become the industry leader for digital services and kitchen experiences for connected consumers, by producing innovations that offer tangible benefits and help make their lives better. We're excited at the prospect of rolling out more Hardware+ solutions across the different markets in the region and generating top of mind recall for a brand that genuinely makes an impact on consumers' everyday lives," said Gunjan.


BSH's Hardware+ strategy has made its entrance into the region, with the recent launch of Asia's first UnserHaus Customer Care Centre, an encapsulation of the experience of BSH's stable of brands across various touchpoints and a reflection of BSH's commitment to building long lasting trust with all its customers. Hardware+ has also been articulated through the brand's first collection of smart connected appliances: Bosch Home Connect, which has just been launched in Singapore.