Skyjack is strengthening its commitment to the Asian market with the opening of a new 2,000 sq m facility in South Korea, located just outside of Seoul. The company has gradually gained a foothold in the region, with sales starting in 1994 and enhancing its service offerings by providing dedicated service support since 2013.
“Asia is a growing market that can’t be ignored, and this facility is a testament to our commitment to help grow the access market abroad,” said Simon Cracknell, sales, operations, and market development director for Skyjack Asia. “As we did with the Chinese market, we started slowly with sales and service and now have a full team operating from our Gyeonggi-do, South Korea office led by general manager JC Chun. JC’s experience working with Doosan Bobcat in the US and Asia Pacific markets made him an excellent fit for our team.”
Skyjack explained that localisation of its business in Korea will better help meet the needs of its growing local customer base. According to the company, its longstanding customers including AJ Networks - the largest general rental company in South Korea - views a dedicated office for the South Korean market as a confident move by Skyjack showing them the global MEWP distributor is there to stay.
“The MEWP industry in Asia is relatively new and has a bright future as more people begin to see the benefit of MEWPs over scaffolding and other traditional methods of working at height,” said Mr Chun. “Our new Korean facility brings more convenience to our customers and amplifies Skyjack’s brand awareness in the South Korean market.”
Skyjack accredits its success to equipment that is specifically designed for rental, which means robust, easy to maintain, and provides a high ROI for rental companies. Its easy-to-do business-with attitude has been a key contributor to the company’s growth in Asia so far, and is one of the driving factors behind its long-term relationships in the region.